In the winter of 2024, le saunda in collaboration with LE SAUNDA.LABS, hosted two exquisite wine tasting events in Foshan and Chongqing to express their gratitude to their VIP customers at the end of the year. Led by professional wine sommeliers, guests explored the mysteries of wine, from light and fruity to full-bodied and long-finishing, with each sip being an ultimate temptation for the taste buds. The wine tastings aimed to deepen the emotional connection between the brands and their VIP clients, showcasing their pursuit of quality life. Each guest, while enjoying the fine wines, also felt the unique charm and warm care of the brands.
To provide consumers with high-quality products, ultimate brand experiences and personalized services in a one-stop shopping experience, "LE SAUNDA.LABS" cross-border mini-program is officially launched. "LE SAUNDA.LABS " is not just a cross-border shopping platform, but also a bridge for consumers to explore the world and enjoy the aesthetics of life. It gathers high-quality products from around the world, including shoes from le saunda and gold medal awards winning wines from several historical French wineries. Consumers can easily enjoy the convenience of cross-border shopping services purchasing their favorite products from around the world while sitting at their cozy homes.
For the Fall/Winter season of 2024, le saunda collaborates with top illustrator artist Jude Chan/Cheng Peng in a cross-boundary partnership. With the theme "Marks of Time and Space," they traverse the romance of the sun, moon, and stars, overlook the secrets of mountains and waters, and explore the new Chinese-style fashion trends of the season. Through their new autumn and winter collections, they engage in dialogue with consumers, aiming to accompany every journey of career and fashion with their high-quality footwear, embodying the essence of the East, and stepping towards success.
From October 17 to November 13, 2024, le saunda's National VIP Month event is grandly launched. The VIP Month is a year-end benefit event specially designed by the le saunda Group for its members, in conjunction with the Double 11 shopping festival, to provide an updated and exclusive shopping experience for the end of the year.